film exhibitor reviews

February 25, 2023

Using film exhibitor’s reviews in a movie article

Upon glancing through a vintage Hollywood trade publication, the film writer may see a page or two consisting of three columns of text with no pictures or artwork of any kind. After spending a few minutes reading these few pages, the writer realizes that these are film exhibitor reviews, containing very basic information about a newly released movie.So what exactly is a film exhibitor’s review? Basically, it is a review of a newly screened film by the movie theatre owner – who was often called the exhibitor many decades ago – and submitted to a Hollywood trade publication such as Moving Picture World or Exhibitor’s Herald.In Moving Picture World July 24, 1926, one regular column was titled “Straight from the Shoulder Reports” and…

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